DALLAS, April 19, 2021 /PRNewswire/ — Credera, a consulting business centered on tactic, transformation, facts and know-how, now declared it has agreed to acquire a bulk stake in Areteans, a foremost world-wide expert services and remedies organization, to lengthen its depth in digital transformation, electronic advertising and ecommerce capabilities. Credera is element of Omnicom Precision Advertising Group (OPMG), the electronic and customer partnership management expert practice region within Omnicom Team Inc. (NYSE: OMC).
Areteans specializes in the style, shipping and delivery, and implementation of authentic-time interaction administration (RTIM) and digital buyer connection management (CRM). The business serves some of world’s major models across banking, insurance policy, purchaser items, telecom, and federal government and has a existence in Australia, India, New Zealand, Singapore, and the Uk. Areteans will retain its model, lifestyle, and values and will continue to be led by the founding team of CEO Mahesh Agrawal, Main Technological innovation Officer Sidhartha Mohanty, Executive Vice President of Technology Sanjeev Singh, and International Head of Profits Subhakanta Mishra as effectively as its latest executive management.
“Areteans provides a depth of expertise that enables significant shopper experiences,” reported Justin Bell, president and CEO of Credera. “Jointly, Credera, Areteans, and the broader Omnicom network of firms deliver a comprehensive tactic of developing significant experiences for our clients’ prospects. As a part of Credera’s advancement system, we will continue on to make investments in corporations that boost digital transformation and consumer knowledge.”
“Areteans is all set to consider the upcoming phase of progress in partnership with Credera and Omnicom,” said Mahesh Agrawal, founder and CEO of Areteans. “We preferred a strategic partner with the suitable cultural fit who can speed up our achieve and eyesight globally. With each other, we can create powerful worth propositions for our clients, bringing impressive solutions from notion conception to downstream execution.”
“We are repeatedly evolving our strategy for serving our consumers and enabling environment-course experiences for their consumers,” explained Luke Taylor, CEO of Omnicom Precision Internet marketing Group. “We believe that that technological innovation competencies in RTIM and decisioning are essential components of modern internet marketing, and the addition of Areteans to our group will support us meet up with our aims of generating impressive solutions and significant benefits for our clientele.”
The transaction is predicted to near in the second quarter.
ABOUT ARETEANS
Areteans (areteanstech.com) is a world-wide providers and methods company concentrated on Pegasystems Technologies that excels in enabling firms to evolve and completely transform digitally. We do the job with our consumers to achieve accelerated business enterprise outcomes by giving them the most optimized support/resolution, across the technical spheres of CRM, intelligent automation, serious-time synthetic intelligence, MarTech, RTIM, robotics, income automation, legacy transformation, and approach optimization. Areteans was started in 2015. Headquartered in Hyderabad, India, right now the company employs about 600 consulting gurus with places of work in London, Sydney, Kolkata, Bangalore, Auckland, and Singapore.
ABOUT CREDERA
Credera (credera.com) is a consulting agency concentrated on strategy, transformation, facts and technology. As a portion of Omnicom Precision Marketing Group, our extra than 800 consultants throughout the globe associate together with clientele ranging from Fortune 500 companies to emerging sector leaders from system to execution to develop tangible organization benefits. Credera’s deep business acumen and technical experience, combined with a deep perseverance to making trusted interactions, unlock amazing small business effectiveness for our customers. Our mission is to make an extraordinary effects on our purchasers, people today, and communities.
ABOUT OMNICOM PRECISION Advertising and marketing Group
Omnicom Precision Advertising Group aligns Omnicom’s world-wide electronic, data and CRM capabilities to produce exactly specific and significant client ordeals at scale. Making use of its common framework of connected details, linked intelligence and connected activities, OPMG supplies companies that contain details-pushed product or service / support design, AdTech / MarTech approach and implementation, CRM / loyalty method and activation, econometric and attribution modeling and digital working experience style and design and improvement. At the core of providing these providers is Omni, an innovative technological innovation platform that brings together a potent cultural insights motor with massively scaled info insights from initial-, next- and third-bash sources, which includes several proprietary Omnicom facts partnerships.
ABOUT OMNICOM Team
Omnicom Group (www.omnicomgroup.com) is a major world marketing and company communications company. Omnicom’s branded networks and several specialty firms supply advertising and marketing, strategic media organizing and buying, digital and interactive promoting, immediate and advertising internet marketing, community relations and other specialty communications products and services to above 5,000 clients in much more than 70 nations.
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Resource Omnicom Precision Promoting Group