News marketing

Discover the Core Principles Behind the Change Management Process Change management is an important part of HR process but the individual nature of how change affects people within an organisation is simply not as easy as adopting a standard model and sticking to it. Change is an unsettling thing, especially […]

Facebook is an excellent tool to add to your small business marketing plan. A big mistake that many entrepreneurs make when it comes to social media sites like Facebook is the belief that these sites are only useful for large companies that have big brands. In reality Facebook can be […]

What Is A Sell Sheet? A sell sheet (sometimes called a “one-sheet” or a “tip-sheet”) is a one-sheet flyer that promotes a book and its author. The major point of a sell sheet is to convey your book’s benefits in a short and concise manner. It is used to help […]

Most of the time, the point of content is to spread brand awareness. However, when it comes to real-time marketing the purpose of content is to build customer loyalty by engaging in a continuous dialog. Today this can be done rather easily with the advent of online communication, social media […]

Thirty-five years is a long time. That’s how long I’ve been running my company, Mid-Hudson Marketing. It’s enough time to have seen all kinds of economic climates. Luckily, throughout every one, marketing has continued to provide a prosperous livelihood. Economies rise and fall, twist and turn, but marketing is a […]

The Maslow Theory of Motivation also known as “Maslow’s Hierarchy of Needs” model was developed between 1943-1954, and first widely published in “Motivation and Personality” in 1954. Starting from the premise that each human being is motivated by needs that are inborn, presumably as a result of tens of thousands […]

CPA (Cost-Per-Action) Marketing is an internet marketing income opportunity that’s very similar to affiliate marketing. The difference between affiliate marketing and CPA marketing is the fact that CPA networks pay you every time a user clicks on your link and takes an action – like fills out their email address, […]

Your content marketing strategy has a big impact on the results of your digital marketing campaigns. It can yield attracting more qualified opt-in leads. It can speed up the time to nurture and convert leads into customers. And it can help you to maximize customer retention. Yet over 40% of […]

Harvard professor, and change leadership and management thought leader, John Kotter defines an adaptive organisation as one where there is a strong receptivity to change and innovation, where risk taking is encouraged, and where people are pro-active and supportive of each other both in their work and personal lives. Perhaps […]

Mobile marketing can refer to two things: mobile marketing as in wandering or in persistent motion of publicity like road shows and billboards, and the current one, mobile marketing SMS as in the use of mobile to make the customers. The first definition is considerably categorized to the traditional medium […]