Years ago, a press release was the best tool to use if you want your story to be picked up by media outlets. This is still what many new business owners believe which is why their first thought in marketing their company is by sending out a press release. The […]
News marketing
Press Release Ideas – 7 Press Release Ideas That Really Work
The most common mistake marketers make when creating press releases is assuming journalists write stories “about” companies. Your new business, new company president, new hire or new product may seem great to you — but the sad truth for marketers is most reporters just don’t care. As a former TV […]
Direct Mail: An Old Marketing Tool With New Power
Looking for a better way to connect with customers and prospects in this technology-rich, multi-channel environment? Would you think I was crazy if I suggested using a channel that was developed in the early 20th century? That channel is direct mail. And while many of today’s marketers may dismiss it […]
What Is Digital Marketing – An Overview of Digital Marketing
Digital marketing is a term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social […]
Twitter Marketing – Using Twitter to Market Your Business
Twitter Marketing: The Wave of the Future, eh? Twitter is a news dissemination, conversation and information gathering network. No other network on the planet features immediate up-to-date news provided by ordinary citizens experiencing the news. There are several “personal update” networks similar to Twitter, but none offer the same speed […]
Social Media Marketing – A Broad Reaching Social Technology
Social media marketing is really a rapidly growing technology that allows the ways and means for people to interact socially. Examples of social media marketing tools are Linkedln, Facebook, Twitter, Flickr and You Tube. Defined, it means using such online tools such as blogs, marketing, customer service, advertising, and public […]
Getting More Out Of Your Affiliate Marketing Plan
The world of affiliate marketing is very vast and exciting. There are so many ways that one can enter and use their knowledge of this field to help promote their own business. It depends completely on the individual. That said, no matter what your marketing skills are, here are some […]
What Is Involved in Change Management?
Discover the Core Principles Behind the Change Management Process Change management is an important part of HR process but the individual nature of how change affects people within an organisation is simply not as easy as adopting a standard model and sticking to it. Change is an unsettling thing, especially […]
Using Facebook for Small Business Marketing
Facebook is an excellent tool to add to your small business marketing plan. A big mistake that many entrepreneurs make when it comes to social media sites like Facebook is the belief that these sites are only useful for large companies that have big brands. In reality Facebook can be […]
Sell Sheets: A Guide For New Self-Publishers
What Is A Sell Sheet? A sell sheet (sometimes called a “one-sheet” or a “tip-sheet”) is a one-sheet flyer that promotes a book and its author. The major point of a sell sheet is to convey your book’s benefits in a short and concise manner. It is used to help […]