Supermarkets are to use digital queueing systems, 24-hour trading, door marshals and incentives to shop early in an attempt to provide socially distanced shopping during what is expected to be their biggest ever Christmas sales period.
With government restrictions to control coronavirus limiting eating out and pub visits, British shoppers are expected to spend a record £12bn in supermarkets and convenience stores in December, about £1.5bn more than last year, according to analysts at Kantar.
But social distancing measures mean retailers must cap the number of shoppers in their stores at any one time, prompting fears that the Christmas rush could result in long queues and angry customers.
Many more people will buy their sprouts and turkey online this year, but most supermarkets’ delivery slots for Christmas week are already booked up. Despite massive growth in available delivery capacity this year, less