Grocery Retail and CPG Marketplace Veteran Will Drive Shaquille O’Neal Advertising and marketing Collaboration
SCOTTSDALE, Ariz., July 30, 2021–(Business enterprise WIRE)–The Alkaline H2o Organization Inc. (NASDAQ and CSE: WTER) (the “Enterprise”), the country’s biggest impartial alkaline drinking water organization, is delighted to announce that Tom Hutchison has joined the Business as Main Advertising and marketing Officer (CMO). Tom will be main the Company in developing and employing advertising and marketing strategies, including exciting new marketing and advertising campaigns and product collaborations with Shaquille O’Neal. Alkaline88® is happy to welcome Tom to the leadership staff.
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Alkaline88’s new 2-Liter Shaq Paq (6-pack) is the company’s initially internet marketing collaboration with Shaquille O’Neal. (Photo: Small business Wire)
“The administration staff and our Board are delighted to uncover this kind of a powerful leader like Tom Hutchison to be a part of our workforce,” stated Ricky Wright, President and CEO of The Alkaline Drinking water Enterprise. “Tom will be main our company’s 1st-at any time thorough, omnichannel advertising marketing campaign with the legendary Shaquille O’Neal. Combining Tom’s knowledge with Shaq’s unparalleled advertising and marketing status and company acumen is another large stage in constructing Alkaline88® into a household brand.
“Appropriate now is an thrilling time in our company’s expansion trajectory and handing the advertising reins about to somebody as talented as Tom is really reassuring. He is becoming a member of Alkaline88® at a great time to produce and leverage advertising property with Shaquille, and to tutorial our initial solution collaborations with Shaq to current market. Tom will do a great career internet marketing these products, like the new ‘Shaq Paq’, a 2-liter 6-pack, with our consumers and shoppers across the place.”
“I am definitely thrilled to join the Alkaline88® crew,” mentioned Mr. Hutchison. “As a marketer, it truly is a aspiration to be capable to function for a business with a accurate purpose and products that have such optimistic impacts on people’s life. Having a renowned talent and businessman like Shaq onboard with us will accelerate and deepen that affect. The crew and board have created a fantastic basis, and I am blessed to be a section of the continued results and evolution of the company.”
About Tom Hutchison:
Tom Hutchison is a extremely skilled marketing government with a exceptional combination of deep expertise in both the artwork and the science of marketing and advertising, which he enhances with abilities in technological innovation, knowledge, and analytical techniques. A veteran of the retail and CPG industries, he most recently served as the Vice President of Marketing and Shopper Engagement at Sprouts Farmers Marketplace, a Fortune 500 swiftly increasing grocery retailer. Prior to that, in just the grocery retail marketplace, he served in roles that delivered substantial-undertaking extended-time period and immediate development strategies for mid-size ($3B) retail and wholesale. Just before the grocery industry, Tom led worldwide shopper and retail customer insights and analytics for Brown-Forman, the adult beverage organization that owns Jack Daniel’s, Woodford Reserve, Herradura, Sonoma-Cutrer, and other models.
Tom’s passion is in continuous evolution and development in the direction of excellence, and his career target is on building client and promoting strategy, combining the art of creativeness with the science of advancing details availability, units, and neuroscience towards definitely exceptional results.
Supporting his business and specialized acumen, Tom has a bachelor’s diploma in engineering from Purdue College, an MBA from the exact, and post-graduate in Nuclear Engineering with the US Division of Power and US Division of Protection. He served as an active-obligation Officer in the US Navy from 2000 to 2005 and a reservist until 2017.
Alkaline88® is recognized for its exceptional hydration with a ideal 8.8pH equilibrium. The manufacturer was designed to supply a Deliciously Smooth™ taste that encourages buyers to drink more and completely hydrate. The Company is dedicated to purity, excellent, worth, and style. The water’s component deck is uncomplicated, easy to understand, and no cost of buffers. Alkaline88 ionized drinking water consists of just two ingredients that prospects trust — purified drinking water and Pink Himalayan Rock Salt.
The Alkaline H2o Business is The Thoroughly clean Beverage Company™ creating a distinction in the h2o you drink and the world we share.
The Alkaline88® flagship model of high quality alkaline h2o is now accessible in 75,000 outlets across all trades in the U.S. For additional details, stop by www.thealkalinewaterco.com.
About The Alkaline Water Enterprise:
Launched in 2012, The Alkaline Drinking water Organization (NASDAQ and CSE: WTER) is headquartered in Scottsdale, Arizona. Its flagship products, Alkaline88®, is a leading leading alkaline drinking water brand name available in bulk and solitary-provide measurements alongside with eco-welcoming aluminum packaging options. With its modern, state-of-the- art proprietary electrolysis course of action, Alkaline88® provides great 8.8 pH well balanced alkaline drinking water with trace minerals and electrolytes and offers our trademarked label ‘Clean Beverage.’ Quickly becoming recognized as a increasing lifestyle model, Alkaline88® launched A88 Infused™ in 2019 to meet up with consumer demand for taste-infused solutions. A88 Infused™ flavored h2o is accessible in six special all-normal flavors, with new flavors coming shortly. In 2021, The Alkaline H2o Organization was happy to welcome Shaquille O’Neal to its board of advisors and to provide as the celebrity manufacturer ambassador for the Alklaine88® and A88 Infused™ brand names.
To purchase Alkaline88® and A88 Taste Infused goods on-line, go to us at www.alkaline88.com.
To learn much more about The Alkaline Drinking water Organization, make sure you stop by www.thealkalinewaterco.com or link with us on Fb, Twitter, Instagram, or LinkedIn.
Observe About Forward-Hunting Statements
This information release has “ahead-wanting statements.” Statements in this information launch that are not purely historical are ahead-looking statements and involve any statements relating to beliefs, strategies, anticipations, or intentions about the upcoming. These types of ahead-wanting statements involve, amongst other points, the following: the statements relating to new internet marketing campaigns and merchandise collaborations with Shaquille O’Neal that right now is an interesting time in the Company’s progress trajectory that it is a great time to create and leverage marketing property with Shaquille and to guideline the Company’s 1st merchandise collaborations with Shaq to sector that Tom will do a great work marketing and advertising these goods, including the new ‘Shaq Paq’, a 2-liter 6-pack, with the Company’s clientele and people throughout the state and that owning a renowned expertise and businessman like Shaq onboard with the Enterprise will speed up and deepen positive impacts on people’s lives.
The materials assumptions supporting these forward-looking statements contain, between some others, that the demand for the Company’s items will proceed to drastically mature that the earlier output potential of the Company’s co-packing services can be maintained or enhanced that there will be greater creation ability by implementation of new manufacturing amenities, new co-packers and new technology that there will be an boost in range of solutions accessible for sale to vendors and consumers that there will be an growth in geographical locations by countrywide merchants carrying the Company’s solutions that there will be an expansion into new national and regional grocery retailers that there will be an growth into new e-commerce, property shipping, usefulness, and wholesome foodstuff channels that there will not be interruptions on creation of the Company’s products and solutions that there will not be a recall of products because of to unintended contamination or other adverse gatherings relating to the Company’s solutions and that the Organization will be able to get added money to meet up with the Company’s growing demand from customers and satisfy the money expenditure prerequisites necessary to boost manufacturing and guidance income action. Precise outcomes could vary from individuals projected in any ahead-looking statements due to various things. This kind of aspects involve, between other folks, governmental laws being carried out concerning the manufacturing and sale of alkaline water or any other items more opponents promoting alkaline h2o and improved h2o solutions in bulk containers lessening the Company’s income the fact that the Corporation does not personal or function any of its creation facilities and that co-packers could not renew present-day agreements and/or not fulfill improved output quotas the fact that the Business has a limited amount of suppliers of its one of a kind bulk bottles the possible for source-chain interruption because of to factors outside of the Company’s command the actuality that there may be a recall of merchandise thanks to unintended contamination the inherent uncertainties associated with functioning as an early phase enterprise improvements in purchaser need and the fact that consumers may well not embrace enhanced water products as expected or at all the extent to which the Business is effective in gaining new extended-term interactions with new shops and retaining existing relationships with shops the Company’s ability to raise the added funding that it will require to carry on to pursue its business enterprise, prepared cash expansion and profits action and competitiveness in the industry in which the Company operates and sector ailments. These ahead-on the lookout statements are made as of the day of this news release, and the Business assumes no obligation to update the forward-searching statements, or to update the motives why true success could vary from all those projected in the forward-looking statements, apart from as essential by relevant law, which include the securities regulations of the United States and Canada. Although the Corporation thinks that any beliefs, programs, expectations, and intentions contained in this news launch are affordable, there can be no assurance that any this sort of beliefs, ideas, anticipations, or intentions will demonstrate to be accurate. Readers really should check with all of the details set forth herein and need to also refer to the threat elements disclosure outlined in the experiences and other files the Organization data files with the SEC, available at www.sec.gov, and on the SEDAR, out there at www.sedar.com.
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The Alkaline Water Corporation Inc.
Director of Investor Relations