News marketing

Most of us have heard of the Pareto Principle known as the 80/20 rule that states roughly 80% of the effects come from 20% of the causes. Examples include: · 80% of sales come from 20% of the salespeople · 80% of customer complaints come from 20% of the customers […]

How do you provide a change management leadership style that connects with people and motivates them when they are stressed out by the current economic climate? How do you lead your people through change and identify the most effective strategies for managing change that are appropriate to these difficult conditions? […]

Internet Marketing Secrets Revealed- The power of the audio interview is, what I think, the best way to sell a product. Here is why. The interview format is tried and true. We’re all conditioned to it. From the news anchors on the news, to Oprah, to Larry King, to all those […]

Social media marketing – or more particularly, marketing that leverages Web 2.0 technologies – seems to be the order of the day in marketing parlance. Social Marketing 2.0, as this strategy is concisely called, involves marketing through social media sites like Twitter, Facebook, YouTube, and so forth. Social Marketing 2.0 […]

Managing change has become the norm for small business owners in today’s business environment. Most businesses will go through significant change during their business life-span. As a small business owner or manager, how you respond or handle change can be the difference between success and failure. When faced with change, […]

Global competition, challenges, company goals for higher profits, requisitions or structural change in the top management; all these factors call for one thing- Change Management. British Airways had to alter its approach to content management on the internet, Cadbury had to cope with global changes by refocusing on its cultural […]

Have you noticed there are more and more widgets, gadgets and other technologies being marketed today than ever and we’re all eating it up? We have to have the latest and greatest. What’s with that? Are we just not connected enough? Everything being developed is faster and it’s supposed to […]

Corporate Marketing is now enhanced with the availability of new digital platforms such as RSS (Really Simple Syndication), Facebook, Twitter and YouTube videos. These platforms are not just for social networking but are now seen as important for creating awareness, building preference and gaining loyalty for products and services. Smart […]

There are a number of things you can do to improve your social news site.Interacting and being social as much as possible is a great part of being successful online. By setting up a blog you can interact with your visitors easily. A fantastic way to network and socialize with […]

Social media marketing means participating in various kinds of social websites, article databases and web forums to promote ones brand/business. Some of the ways to market your brand on the Internet is blog writing, social book marking sites, social news or article marketing. It allows brand promotion in a priceless, […]