Livestream e-commerce, growth marketing interviews, CEO for a day

This year, livestream viewers in China are projected to spend more than $60 billion on digital shopping experiences that let them interact with influencers in real time.

Promoting everything from cosmetics to food, social media stars use Taobao, TikTok and other platforms to livestream products and take questions from the audience.

On Taobao’s Singles Day in 2020, livestreams racked up $6 billion in sales, twice as much revenue as the year prior.

Sensing a trend, Western startups are getting in on the action, with companies like Whatnot and PopShop.Live raising rounds to build out their infrastructure. Looking forward, Alanna Gregory, senior global director at Afterpay, says she foresees four major trends:

“For brands, SaaS streaming tools will be the most impactful way to take advantage of livestream commerce trends,” Gregory writes in an Extra Crunch guest post. “All of this will be incredibly transformative.”

To help entrepreneurs take on

Juni, a ‘vertical’ neobank for e-commerce and on the internet advertising companies, raises $21.5M

E-commerce in Europe is predicted to expand 30% this 12 months to $465 billion, and that is providing increase to a new ecosystem of products and services created to cater to e-commerce retailers. In the latest improvement, Juni, a neobank that is built particularly for businesses offering on the net, has shut a Sequence A of $21.5 million, only 12 months immediately after officially opening for business enterprise.

The Sequence A is becoming co-led by companions from DST World wide and Felix Money with earlier backer Cherry Ventures and other early traders also taking part. Gothenburg, Sweden-based Juni experienced previously lifted a seed spherical fo €2 million ($2.4 million) again in November when it was continue to only in waiting-checklist method.

Element of the cause that the most up-to-date funding has materialized so quickly is since Juni has experienced very solid acquire-up its three brief months of

Wunderkind Announces Strategic Integration with Klaviyo to Support eCommerce Manufacturers Drastically Scale E mail Internet marketing Profits

Partnership to Push Income, Email Conversion, and Revenue Development with Strong Identification Abilities for Large-Changing Advertising Campaigns

NEW YORK and LONDON, June 16, 2021 /PRNewswire/ — Wunderkind, the foremost effectiveness promoting channel that delivers 1-to-one particular messages at scale, now declared the start of a strategic integration with Klaviyo, a foremost consumer information and advertising automation system that delivers extra customized experiences across owned-internet marketing channels.

Wunderkind Formerly BounceX (PRNewsfoto/Wunderkind)

The strategic integration allows brand names and vendors to leverage Wunderkind’s skill to scale eCommerce earnings by means of substantial-performing, a single-to-just one email sends—while holding both of those advertising and brought on email sends in the Klaviyo platform. A lot more than 100 mutual eCommerce customers will now be ready to prioritize Wunderkind induced messages inside Klaviyo, sending a personalized message to the appropriate particular person at the appropriate time. This enhances profits for each client

Top 20 Ecommerce Business Ideas

In 2021, second-shift digital entrepreneurship isn’t exactly a new phenomenon—but it is more popular than ever. According to Google Trends, online interest in “side hustle” has grown steadily since 2016—and reached an all-time high as 2020 drew to a close. 

What is new is consumers’ increased appetite for online shopping, and that means big opportunities for ecommerce businesses. But spend five minutes wading through the sea of product offerings on and you’ll realize that getting ahead as an ecommerce seller takes a bit of effort. 

To be successful in the long term, you need to find product niches with enough room for newcomers to thrive. Typically, that means selling products with sufficient demand, but relatively little competition that would otherwise drown out your chance to profit—or creating a brand-new product that consumers didn’t even know they needed. 

So how, exactly, do you find these unicorn niches? By