- Brian Meiggs started the blog site “My Millennial Guide” in 2016 as a aspect hustle to shell out off credit card debt.
- Two a long time later on, he quit his total-time work and developed his publishing firm, Meiggs Media.
- This is how he turned 1 web site into a portfolio of sites which is strike $1 million in revenue.
In school, 31-12 months-aged Brian Meiggs was often on the lookout for methods to make money, from offering refurbished iPhones to investing Nokia inventory.
His 1st publish-grad accounting occupation in Washington, DC, promptly grew mundane, so in 2016 he began a site named “My Millennial Guidebook,” documenting his journey of spending off $30,000 in pupil-personal loan credit card debt with aspect hustles.
At very first, the website failed to produce a great deal visitors or make a great deal dollars. But he was passionate about informing many others about private finance, so he kept running a blog on the side.
“I wanted to assistance other people in my circumstance,” Meiggs explained to Insider. “All of my pals had credit card debt and it was just a quite widespread detail.”
Then AOL outlined one of his stories and his web site traffic picked up. In 2018, he left his whole-time position as a credit score-possibility supervisor to create his publishing organization, Meiggs Media, and introduced more sites about market matters like the gig economic climate and investing.
Meiggs Media generated $686,303 in revenue last year and has arrived at $1 million so significantly this yr, which Insider verified with documentation. Affiliate promoting makes up a greater part of the business enterprise — when a reader clicks a referral link in an article, the company earns a commission.
“I under no circumstances imagined I would be able to do this,” he said. “When I started off the to start with web site, I failed to imagine I’d like this.”
Here’s how he turned a single weblog into a portfolio of web-sites that hit $1 million in earnings.
Branch out to distinctive matters
The moment he obtained traction with his first website, Meiggs scaled his digital real estate by breaking up the information from his unique blog into several other specialized niche weblogs. Then, he bit by bit grew every single web-site more than time.
“I didn’t want to just have all my eggs in 1 basket, mainly because I know how fickle Google can be,” he claimed, referring to the way Google’s algorithms normally change how sites display up in research effects.
For illustration, for the duration of the pandemic, Meiggs produced a site about the gig financial state for folks interested in finding up extra earnings through applications like DoorDash and Uber. “That internet site did genuinely perfectly and it is still performing well,” he reported.
Investigate and take a look at what will work
If you want to turn a new or stale website into a large-site visitors web-site, Meiggs said it requires a ton of experimentation. He experimented with several forms of information like lists, how-to’s, and evaluations to discover what labored. He also employed many techniques to generate traffic and make income, including affiliate internet marketing, research-motor optimization, fork out-for each-simply click advertising, information internet marketing, and electronic mail promoting.
“In the commencing, the success arrived from looking into, testing, and employing these different techniques to see what functions and what doesn’t,” he said.
Selecting the suitable keywords and phrases and frequently learning about algorithm updates is vital. Meiggs suggests subscribing to Search engine optimization blogs and YouTube channels to stay on major of at any time-altering electronic-media tendencies. He also attends blogging and finance conferences to join with a group of other publishers.
Employ freelancers to crank out material
The moment Meiggs’ internet site visitors picked up, he didn’t have the time to write all the posts himself, so he turned to Upwork to employ the service of freelance writers. The small business grew “exponentially” after he was not undertaking all the producing, enhancing, and social-media putting up himself.
“With that advancement, I last but not least experienced to find out to outsource,” he stated. “It’s going to give you more time to target on the better-stage features of the business.”
Meiggs mentioned acquiring the proper writers can be hard due to the fact every single a single has their very own tone and concentrate on demographic. He employed a large amount just before he observed a main group of writers who get the job done for him continually. Commonly, he appears at the publications they have composed for and if they are able to analysis a subject matter and give their trustworthy opinions.
Prioritize the reader
When Meiggs evaluations issues like home finance loan gives, he suggests the one particular with the very best fee or the one particular that is very best suited for a sure sort of shopper. He also lays out the execs and downsides to aid audience make their very own selections.
“Earlier mentioned all, your content material ought to normally set the reader very first,” Meiggs stated. “Which is seriously assisted me know what to publish and what not to publish mainly because they’re the quantity-1 precedence always.”