CORRECTING and Changing AppLovin to Receive Mobile App Measurement Current market Chief Regulate to Grow its World wide Technology System

Ninth paragraph, first sentence of release dated February 3, 2021, need to go through: Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. (as an alternative of Fenwick & West LLP served as the authorized advisor for AppLovin.).

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APPLOVIN TO Receive Cell Application MEASUREMENT Market place Chief Adjust TO Extend ITS Worldwide Technologies Platform

AppLovin, a world wide technological know-how platform that offers developers a unified set of equipment to improve their enterprises, currently announced it has entered into a definitive settlement to get Modify, a international mobile app measurement and promoting company. Regulate will keep its distinctive model and society and continue to run as a distinctive business. Phrases of the acquisition have been not disclosed and the closing of the acquisition is issue to customary (stockholder and regulatory) approvals.

The acquisition is the latest illustration of how AppLovin is delivering on its mission to mature the cell application ecosystem. In excess of the last three several years, AppLovin expanded its suite of answers with its acquisitions of MAX and SafeDK to assistance builders enhance earnings, save time, and secure their users’ knowledge. As one of the most significant application marketers in the globe, AppLovin brings depth of understanding and experience to Adjust and aids further more innovate the attribution and analytics product suite it has correctly developed.

Established in 2012, Adjust’s advertising platform will help cell builders far better realize their users’ journey whilst allowing marketers to make smarter decisions as a result of measurement, attribution and fraud prevention. Adjust’s suite of products and solutions will make advertising less difficult, smarter, and far more safe for above 50,000 applications such as world manufacturers, these kinds of as SoundCloud, Rakuten and Tencent. Adjust is headquartered in Berlin, Germany, with 16 places of work all around the globe and over 500 staff members.

“We have worked intently with the Adjust workforce for years and we’re thrilled to have the chance to staff up with them,” explained Adam Foroughi, AppLovin Co-Founder and CEO. “Adjust’s products-initial tactic to the attribution and analytics house is similar to how we developed AppLovin, and excellent mixtures are born from similar targets and culture. Alongside one another, we consider we will propel marketing equipment innovation ahead for cellular app developers globally.”

“Our aim has often been to help our shoppers be successful by supplying the finest remedies in the market place. The traction we are looking at around the entire world is a testament to our workforce and our technologies,” mentioned Christian Henschel, Change Co-Founder and CEO. “Signing up for forces with AppLovin will even further ability our clients’ expansion and condition the foreseeable future of the app economy.”

In purchase to create even extra options for new and rising developers, AppLovin and Regulate will be launching the Adjust Growth Scholarship. AppLovin and Regulate think the mobile application ecosystem will go on to prosper if additional developers are supplied additional sources to get their firms off the ground and maintain their advancement. The intention of this program is to provide attribution and analytics resources, marketing and advertising, monetization and solution consultation, and funding to new mobile companies. Details will be introduced just after closing. Mobile application developers who want to be viewed as for early accessibility can stop by Regulate Expansion Scholarship for extra details.

“Our ambition always was to be the world’s very first extensive, all-in-1 resolution for app entrepreneurs. By coming with each other with AppLovin, we can notice our eyesight and generate a manufacturer new solution suite that will accelerate every application marketer’s growth,” added Paul Müller, Alter Co-Founder and CTO.

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Fenwick & West LLP and Gleiss Lutz served as the legal advisors for AppLovin. Citi acted as unique money advisor to AppLovin. Noerr and Paul, Weiss, Rifkind, Wharton & Garrison LLP as authorized advisors for Regulate.

About AppLovin

AppLovin’s global engineering platform presents builders a potent, built-in established of alternatives to mature their corporations. AppLovin allows developers to industry, monetize, analyze and publish their applications. Its studios generate well-known, immersive content material and its technological innovation provides that material to people around the globe. AppLovin is headquartered in Palo Alto, California with a number of places of work globally. Understand far more at

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