TransUnion Introduces TruAudience Marketing and advertising Remedies to Ability Privacy-Centric Id and Info Abilities for Omnichannel Promotion

Answer suite is a end result of TransUnion capabilities and roll-up of Tru Optik, Sign Digital and TruSignal Acquisitions

CHICAGO, Aug. 24, 2021 (World NEWSWIRE) — TransUnion (NYSE: TRU) unveiled currently the launch of its TruAudience® remedies to deliver a foundation of believe in on which corporations develop long term-proofed identification and information abilities.

With insight into 98% of U.S. grownups and extra than 127 million houses, together with 80 million linked households, TruAudience provides the scale, accuracy, speed, connectivity and rely on that marketers, media corporations and technological know-how companies require to have interaction customers across the evolving media landscape. TruAudience is the end result of 2.5 several years making a sturdy suite of identification, addressability and info options. It integrates the technology and skills from three acquisitions TransUnion done during 2019 and 2020, like Tru Optik, Sign Digital and TruSignal.

“The promoting and advertising sector is on the precipice of reinvention with the demise of 3rd-bash cookies, the rise of privacy-centric solutions and the overarching need for brand names to break down silos and communicate to customers across channels — from linked Tv and audio, to immediate mail and linear Television set,” stated Matt Spiegel, EVP of Internet marketing Remedies and Head of Media and Enjoyment Vertical, TransUnion. “TruAudience addresses all of these things which is why field leaders leverage the TruAudience identification graph as the backbone of their information and identification capabilities.”

Underpinned by a a few-dimensional perspective of identification — the capability to reconcile identities and facts across people, gadgets and households — TruAudience solutions empower TransUnion clients and partners to transact with consistency whether or not in walled gardens, open internet, broadcast media or offline.

TruAudience involves three main offerings: TruAudience Id, TruAudience Data Market and TruAudience System. Each featuring is made obtainable right to marketers and advertisers or by field partnerships. Each providing provides a unique support to firms, which include:

  • TruAudience Id: A person of the only methods furnishing a 3-dimensional, omnichannel check out of people today, products and homes. TruAudience Identity performs in both of those logged in and open up environments to make focusing on, measurement and attribution more correct, scalable and timely.

“TransUnion is a valued associate, and we share a drive to forge the path forward for privateness-to start with identity options,” said Jason Manningham, CEO of Blockgraph. “Together we can much better meet up with marketers’ evolving focusing on, measurement and attribution requires in a convergent Tv landscape, when generally placing the purchaser and their privacy to start with.”

  • TruAudience Knowledge Marketplace, previously Tru Optik: Underpinned by a a few-dimensional perspective of id, the TruAudience Details Market is the most extensively employed for streaming media targeting in the US. The Details Marketplace features audience segments from dozens of field primary companions which includes Kantar, Comscore, IHS Industry, Lotame, and NCSolutions. Embedded throughout top advertisement tech platforms and leveraged by hundreds of publishers and marketers, TruAudience Knowledge Market helps have interaction linked buyers as they check out video clip, pay attention to audio and participate in video games.

“As individuals are shifting their viewing to OTT, media buyers are progressively employing info to travel promoting effectiveness,” included Kristen Williams, SVP of Strategic Partnerships, Magnite. “The enhancements to Tru Optik’s Information Market (now TruAudience Info Market) will give us and our clientele an even higher means to leverage audience info on the provide side at scale with velocity.”

“The integration of the TruAudience Info Market with the Triton Promotion System (Tap) allows our consumers to concentrate on and connect with listeners on a much more precise degree than at any time ahead of,” mentioned John Rosso, President of Market place Progress at Triton Electronic. “The capability to get to specific audiences with the right information, at the appropriate time, and in the ideal area continues to establish a must have in escalating ad efficiency and relevance for the listener.”

  • TruAudience System: Using the proprietary identity graph, the TruAudience System is a speedy viewers creation and management program leveraging multikey matching and machine understanding to onboard very first-social gathering information and design audiences with velocity and relieve.

“We have been early adopters of the TruAudience Platform and modeled audiences, which enabled Taboola purchasers to accomplish audience targeting aims immediately and quickly,” mentioned Ehud Furman, VP, Advertising and marketing Solutions & Partnerships Team, Taboola. “By uploading to start with-occasion information and modeling straight from the Taboola platform, marketers can effortlessly focus on scaled, marketing campaign-unique audiences in a make any difference of days.”

“Scalable viewers focusing on has come to be critically essential as linked Tv set grows across area promotion. Partnering with TransUnion has served Sinclair give most effective-in-class capabilities to our advertisers and companions,” claimed Rob Weisbord President, Sinclair Broadcasting.

About TruAudience by TransUnion
Run by a in depth and exact watch of people today, households and units, TruAudience methods offer exact, scalable identification to permit audience focusing on and consumer engagement across offline, digital and streaming environments. To study additional take a look at:

About TransUnion (NYSE:TRU)
TransUnion is a worldwide data and insights organization that would make have confidence in achievable in the fashionable economy. We do this by providing a extensive picture of each and every person so they can be reliably and safely represented in the market. As a outcome, companies and consumers can transact with assurance and accomplish fantastic factors. We contact this Info for Excellent®.

A leading existence in much more than 30 international locations throughout 5 continents, TransUnion supplies answers that assist produce economic chance, wonderful encounters and personal empowerment for hundreds of hundreds of thousands of individuals.


Dave Blumberg



[email protected]



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