DENVER, May perhaps 3, 2022 /PRNewswire/ — Sola Salons, the world’s largest and swiftest rising salon studios franchise, is delighted to announce the appointments of Liz Hartwell as Vice President of Functions and Rachel Vaughn as Vice President of Advertising. The new additions to the Sola executive staff occur on the heels of the large achievements the manufacturer accomplished in 2021 where it opened 53 new areas, eclipsed 600 models systemwide and welcomed additional than 6,900 magnificence experts to its neighborhood of impartial salon proprietors.
“We are thrilled to have Liz and Rachel be part of our escalating group,” stated Christina Russell, CEO of Sola Salons. “They are exemplary leaders, every possessing a wealth of working experience in our marketplace and beyond and will without doubt make priceless contributions to our rapidly-expanding franchise method.”
Liz Hartwell was brought up in franchising with her mothers and fathers working various Massage Envy franchises during Ohio. She began her career path taking care of 3 of her parents’ spots all through college or university wherever she realized the dedication and ambition it requires to operate a franchise business. She pivoted to the food items marketplace in 2015, investing 3 years with the Wendy’s Organization right before remaining named as the director of franchise operations for Awesome Lash Studio. Throughout her tenure, Hartwell labored specifically with franchisees to generate method and motion arranging to effects leading-line earnings and base-line financial gain, upheld manufacturer requirements, and ensured operational excellence.
As Vice President of Functions at Sola Salons, Hartwell will program, immediate, coordinate, and oversee operations routines for the model, making certain improvement and implementation of productive functions and cost-helpful devices to meet up with recent and future demands of the organization.
Rachel Vaughn provides around 15 several years of advertising and marketing expertise to Sola Salons. She expended 10 a long time at a traditional marketing and advertising company the place she constructed holistic marketing and advertising programs for massive countrywide buyer packaged goods and shopper brand names these types of as Kraft Meals, Einstein’s Bros. Bagels and PepsiCo. From there, she moved into the rapid everyday food stuff marketplace and served as the director of marketing and advertising for Smashburger, Are living Basil Pizza and Tom’s Urban (now Tom’s Check out Bar) where she fell in really like with the franchise product. Last but not least, she uncovered her market in attractiveness and wellness franchising, serving as the director of advertising and marketing for Floyd’s Barbershop in advance of relocating on to WellBiz Makes exactly where she was the vice president of marketing and advertising for major franchise ideas Amazing Lash Studio, Drybar, Factors Massage and a lot more. Increasing up in a family members of entrepreneurs, Vaughn has a deep appreciation for the successes and difficulties confronted by impartial company homeowners, producing her an invaluable asset to the two Sola’s franchisee community and neighborhood of beauty gurus.
In her new function as Vice President of Advertising and marketing, Vaughn will take care of Sola’s marketing and advertising attempts top-to-base, together with the brand’s electronic presence, the Sola Web site, social media approach, traditional and nontraditional internet marketing campaigns, media relations and modern courses.
ABOUT SOLA SALONS
In 2004, Sola Salons was proven with the opening of its initially location in Denver, Colorado. Now with far more than 600 places open in the U.S., Canada and Brazil, Sola is happy to supply 18,000+ impartial magnificence gurus the liberty and rewards of salon possession without the chance and overhead of opening a conventional salon. Its modern salon model empowers hairdressers, estheticians, nail techs, massage therapists and other like-minded pros to get management of their lives and their professions. Sola presents attractiveness specialists with wonderful, absolutely geared up salon studios together with the guidance and applications they need to launch their salon organization in no time. For a lot more data, please go to www.solasalons.com.
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