Experienced Main Internet marketing Officer Joins Purple’s Govt Team
LEHI, Utah, June 4, 2021 /PRNewswire/ — Purple Innovation, Inc. (NASDAQ: PRPL) (“Purple”), a leader in convenience innovation and the creator of the renowned Purple® Mattress, is thrilled to announce Patrice Varni as Main Advertising and Digital Officer at its Lehi, UT headquarters. With responsibility for the Company’s advertising, consumer expertise, eCommerce, and solution improvement, Varni will be instrumental in developing on Purple’s powerful marketing roots and getting the brand to new degrees.
“Patrice Varni brings deep marketing and advertising and electronic experience to Purple from her earlier roles with class-primary models,” mentioned Purple CEO, Joe Megibow. “We are ecstatic to have her phase into this new purpose to even more determine our advertising and solution initiatives and engage a broader viewers in the Purple brand name tale. I am assured she will aid us elevate Purple’s mission of bettering life and reinventing comfort and ease for our shoppers.”
Varni has above 25 a long time of digital and brand transformation achievements for some of the world’s greatest-liked customer manufacturers. Most lately, Patrice was the Chief Advertising Officer and President of Dermstore, the main on line magnificence retail vacation spot for specialist skincare, distinguished by its curated “ideal-of” assortment and revenue-driving integration of commerce and material. Prior to that, Patrice served as the Chief Customer Officer at Corelle Makes, wherever she assisted tap the electric power of iconic American kitchen area models to raise gross sales in equally immediate-to-purchaser and wholesale retail channels.
“I am delighted to sign up for the staff at Purple to carry on offering on Purple’s mission to carry convenience to just about every system,” said Patrice Varni. “It can be a privilege to sign up for a talented and completed group and proceed to develop Purple’s progress, working with info, client insights and impressive goods to engage extra men and women in the Purple story and provide comfort that certainly makes everyday living improved.”
Prior to Corelle, Varni served as Main Consumer Officer at Arhaus Furnishings, in which she helped change a regional relatives-owned retailer to a national brand name, strengthening every single touch issue of the buyer journey. Beforehand at Tempur Sealy Global, Patrice served as Senior Vice President of Advertising and marketing for Tempur Sealy Brands.
In before advertising and marketing leadership roles, Patrice successfully re-launched Levi.com, and with her staff, developed a strategically crucial digital presence. In addition, she designed a robust basis in manufacturer advertising and method with The Walt Disney Firm and Kenwood Electronics.
Patrice retains an MA in English and a BA in European Scientific tests from Loyola Marymount College.
Purple is a digitally-native vertical manufacturer with a mission to assist men and women sense and stay improved through modern comfort answers. We layout and manufacture a assortment of ground breaking, high quality, branded comfort and ease goods, which includes mattresses, pillows, seat and again cushions, frames, sheets and much more. Our merchandise are the outcome of about 25 a long time of innovation and investment in proprietary and patented comfort systems and the progress of our possess manufacturing processes. Our proprietary gel technological know-how, Hyper-Elastic Polymer®, underpins several of our convenience merchandise and supplies a vary of benefits that differentiate our offerings from other competitors’ products and solutions. We market and promote our merchandise by way of our immediate-to-consumer on the net channels, standard retail companions, 3rd-get together on line shops and our owned retail showrooms.
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Resource Purple Innovation, Inc.