PF Flyers Hires Lisa Lewis as Chief Marketing Officer

BOSTON, Might 2, 2022 /PRNewswire/ — PF Flyers, the typical American sneaker brand name, announces right now that Lisa Lewis has joined the enterprise as Chief Internet marketing Officer (CMO). Lewis will be liable for relaunching the brand and creating its place in the sneaker and lifestyle market.

Lisa joins PF Flyers with additional than 20 a long time of working experience as a marketer and brand builder. She sales opportunities with a sturdy target on generating partaking customer ordeals that boost brand name relevance.

“After an comprehensive research, we have at last uncovered a advertising and marketing govt who I feel is the ideal in shape for our brand name. Lisa’s business knowledge is unmatched, and I’m really thrilled to see in which we can choose PF Flyers with her revolutionary the marketing approach,” reported Kassia Davis, Government Chairwoman and Proprietor of PF Flyers.

Prior to her most new part as the Main Advertising Officer at Piaggio Quickly Ahead, Lisa spent seven decades at Sonos Inc. the place she was eventually appointed as the Global Head of Product Collaborations. Her resume also involves performing as Model Manager at Converse for the Chuck Taylor manufacturer serving as Head of Way of life and Music Promoting at Puma and holding the part of Vice President of Marketing for Keds, in which she was portion of an all-ladies leadership group – unparalleled for the sneaker business. Her passion for being familiar with the voice of youth and the fusion of activity, audio, entertainment and technological know-how brought achievements to every single of these brand names. Lisa retains a BA in Business Administration from Curry College or university.

“I’m excited to acquire on this new management function with Kassia and the workforce and look forward to developing on the brand’s abundant heritage and legacy. I have put in more than 20 many years in the purchaser advertising industry, and in excess of a ten years in footwear. I am extremely inspired by the possibility for PF Flyers to deliver a fresh new standpoint to the field, specially as a lady-led model,” reported Lisa Lewis, Chief Marketing and advertising Officer at PF Flyers.

About PF Flyers:
Acquired by Kassia Davis in 2021, PF Flyers is an American brand name of way of living footwear, previously owned and created by New Equilibrium. The brand attracts on 85 decades of tradition to build fashion-forward, day to day footwear that qualified prospects the way in comfort and ease know-how. Established in 1937 by B.F. Goodrich, PF Flyers has been declared just one of the original American sneaker models.

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