GM Unveils New Emblem, Names Operations Chief at Cruise Unit

Typical Motors Co. discovered a new tech-themed company logo—its very first significant change in decades—and

Typical Motors Co. discovered a new tech-themed company logo—its very first significant change in decades—and GM’s autonomous-car division employed a new functions chief, the most current in the auto maker’s attempts to fend off Silicon Valley as new systems disrupt the auto enterprise.

GM on Friday confirmed the new symbol, which features “GM” in lowercase letters in a more-up to date font and is made to be a lot more approachable, world marketing main Deborah Wahl mentioned. It is the initially important improve to GM’s blocky blue emblem given that the 1960s.

The business plans to consist of the new symbol in a coming advertising and marketing campaign that will showcase its long term slate of electric-car designs. GM’s commercials will feature Malcolm Gladwell, author of “The Tipping Level,” for the reason that the enterprise sees a tipping point coming in client acceptance of plug-in cars, Ms. Wahl reported.

GM is pegging its progress system on electrical and autonomous motor vehicles, despite the fact that its efforts so considerably have nonetheless to garner the type of investor interest that has led to massive valuation boosts for Tesla Inc. and quite a few electrical-car or truck startups more than the previous year.

Also Friday, Cruise, GM’s driverless-motor vehicle division, said it hired Delta Air Lines Inc.’s former chief operating officer, Gil West, as its functions main, a indication the organization is shifting closer to giving products and services to having to pay buyers.