Feature Fridays: How Kate Spade creates integrated product emails

 

For this week’s edition of Function Friday we’re showcasing this magnificent e mail from Kate Spade, in which they show their latest purses, and Klarna’s buy now, pay back later pricing. This e-mail features personalized dynamic material automation by Litmus Personalize, run by Kickdynamic.

By connecting their purchasing feed Kate Spade are capable to exhibit their ideal products– in this case handbags. The products and solutions displayed are current automatically from their data feeds. If any info is current within the product or service feed, the e-mail will update immediately so subscribers normally see appropriate content–no manual intervention demanded.

There are numerous pieces of info which can be integrated in a products feed. For illustration:

  • Products imagery
  • Item identify
  • Pricing
  • Sizing
  • Colour

Not only did Kate Spade automate their articles, they also additional details about Klarna’s purchase now, pay back later on pricing for merchandise, to persuade more conversions for subscribers who may well be value-delicate. This was done by creating a rule within just Litmus Personalize, which divides the products price tag into thirds, demonstrating how a great deal each installment would cost when buying making use of Klarna.

Study other approaches Kate Spade is applying Litmus Personalize to carry out dwell polls in our Aspect Friday collection.

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