SOUTH SAN FRANCISCO, Calif., June 09, 2022–(Enterprise WIRE)–Chia Community, Inc. (“Chia” or the “Enterprise”), founded by Bram Cohen to deliver an open-resource, general public blockchain optimized for actual-environment adoption, today declared the appointment of Allison Van Houten to the govt leadership workforce as Main Promoting Officer (CMO) to guide promoting and communications throughout the corporation.
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Allison Van Houten, Chief Marketing Officer (Image: Enterprise Wire)
As CMO, Van Houten will leverage about 20 years of working experience to forge successful and scalable inside publishing functions and strategic advertising endeavours to develop recognition and engagement with the Chia Community blockchain, goods, and manufacturer. Van Houten specializes in crafting resonant and special model stories to provide new solutions to current market with shown accomplishment in customer technology and media. She will lead the internet marketing and conversation verticals, overseeing brand growth initiatives, solution advertising and marketing, public relations, corporate communications, govt imagined leadership, and policy communications.
Before joining Chia Network, Van Houten led promoting and communications for Epic! For Little ones, Getaround, Omada Well being, and roles in the marketing vertical for Google, YouTube, and Martha Stewart Dwelling Omnimedia.
“Allison is a veteran and really-regarded chief in the marketing and advertising area, with direct encounter in model advancement and steady achievement bringing new solutions to market,” explained Gene Hoffman, Director, President and COO, Chia Network. “We have crafted an outstanding technologies, and it is time to inform our story. Allison’s strengths enhance our unique situation in this burgeoning field, and her operate will amplify our benefit proposition and differentiation. This part is a important part of our method and main to our extensive-expression accomplishment, and we’re thrilled to welcome her to the Chia group.”
“Once you know Chia, it’s effortless to see why this blockchain is poised to do remarkable issues,” claimed Van Houten. “In excess of the following handful of several years, we’ll translate the brilliance guiding the technology to assistance a lot more persons realize Chia’s elegance and effects by refining our go-to-market method, telling actual-environment stories, and creating our brand. There are no shortcuts on this journey, so we’re taking a prolonged-expression strategy to promoting and visibility. I’m happy to be listed here and glance forward to partnering with the team on what’s subsequent.”
Van Houten retains an MBA from The College of Michigan and a BS in Communication from Boston College.
About Chia Community
Chia Community designed a greater blockchain to generate serious-environment use and software. Launched by Bram Cohen, inventor of BitTorrent, Chia delivers a protected, sustainable and regulatory compliant blockchain location the regular for the infrastructure of electronic currency and inclusive access to world wide, decentralized finance. By way of the innovative Evidence of Room and Time consensus algorithm, Chia Network’s general public, open up resource blockchain leverages tough drive room to build the first new Nakamoto Consensus considering that Bitcoin in 2009.
For extra facts, take a look at: https://chia.internet/
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Contacts
Chia Community Contacts:
FTI Consulting
Dan Margolis & Parveen Singh
E: [email protected]
Gretchen Lium
Head of Investor Relations
E: [email protected]