Black Knight to Obtain Major of Intellect Networks, Incorporating AI-Driven Advertising and marketing Automation to Integrated Mortgage Know-how Ecosystem

Surefire from Top rated of Brain – Top CRM System for the Home loan Field

Surefire from Top rated of Brain – Top CRM System for the Home loan Field – to be Built-in with Black Knight Alternatives to Assist Generate Lender Growth and Retention

JACKSONVILLE, Fla., Might 28, 2021 /PRNewswire/ — Today, Black Knight, Inc. (NYSE: BKI), an award-winning software program, details and analytics service provider to the home finance loan and customer loan, true estate and money marketplaces verticals, introduced it has entered into a definitive arrangement to invest in Best of Mind Networks (Best of Mind), developer of Surefire, a leading purchaser partnership administration (CRM) and marketing and advertising automation program for the home finance loan sector, for about $250 million in money. Leading of Head was formerly greater part owned by Primus Funds, with substantial minority ownership by the firm’s original founders.

Black Knight, Inc. Brand (PRNewsfoto/Black Knight, Inc.)

“By means of its Surefire advertising and marketing automation and CRM platform, Top of Head has brought amazing benefit to the revenue and marketing and advertising side of the home finance loan sector by assisting loan companies acquire highly effective aggressive pros for their loan officers,” mentioned Anthony Jabbour, CEO, Black Knight. “Integrating Surefire’s capabilities in the wider Black Knight home loan technological know-how ecosystem will make it achievable for loan provider customers of all measurements to close much more financial loans and develop clients for everyday living.”

The Surefire platform allows 1000’s of house loan experts – from men and women, to mid-sized companies, to enterprises – win new and repeat business. Its intuitive, automatic workflows and award-successful individualized content material inspire emotional connections with shoppers, helping to enhance profits and strengthen recapture and retention. Exceptional workflows with pertinent, prosperous content groups are conveniently deployable across all promoting channels, while out-of-the-box integrations supply interconnectivity to significant loan origination units, CRMs, factors of sale, direct resources and income acceleration devices.

“Prime of Brain and Black Knight are a terrific strategic suit due to the fact we both of those share a enthusiasm for delivering innovation, adding value and driving growth for our clientele,” stated Leading of Head CEO Monthly bill Hayes. “Our group is wanting forward to performing with Black Knight to enable lenders and servicers build buyers for life by partaking their buyers with timely communications and really personalized touchpoints, even though supporting shoppers stay compliant in their advertising endeavours.”

Black Knight will originally target on integrating Surefire with its Empower mortgage origination technique (LOS) and improving integrations with its Ideal Blue PPE (merchandise, pricing and eligibility engine) ahead of building new connections and integrations to serve the two lenders and servicers. Future progress will include advancement chances for servicers’ borrower retention through Servicing Electronic and Realtor guide advancement for loan companies by way of Black Knight’s Paragon MLS system.

Overview of Choices
Top of Intellect methods modernize mortgage workflow, compliance and the electronic shopper working experience. To allow creditors and mortgage loan experts to create customers for life by cultivating and maintaining shopper associations, the Top rated of Thoughts Surefire system:

  • Extends and enriches present channels by supporting guide technology by means of integrations with issue-of-sale platforms, social media and world wide web websites quick guide routings automated database updates and lover channel integration.

  • Converts prospects to apps with pace, aiding purchasers retain a aggressive edge and change qualified prospects with most effective-in-class resources prospect workflows speedy guide follow-up and AI-pushed prospect focusing on.

  • Delivers an unparalleled buyer practical experience through education and learning, well timed content, added products to guideline their borrowing journey, and gives of help all over the application approach.

“The acquisition of Prime of Brain is a continuation of our strategy to provide progressive alternatives to our consumers that will enable them attain their strategic priorities,” Jabbour extra. “Our combined consumers will be ready to entry added market-major offerings from a single, trustworthy provider, although we will be able to even further extend Black Knight’s options to cross-sell our methods by Best of Mind’s broad attain amid more than 850 professional financial institutions, property finance loan financial institutions, credit unions and home finance loan brokerage corporations.”

Transaction Specifics
The transaction is anticipated to shut in the third quarter of 2021, topic to customary closing ailments and regulatory critique. Black Knight anticipates the acquisition of Top rated of Thoughts will lead close to $13 million in incremental revenue to Black Knight’s Origination Computer software business in the next half of 2021, matter to transaction timing.

Trasimene Money Administration acted as the economic advisor, and Smith Hulsey & Busey acted as legal advisor, to Black Knight.

Vaquero Capital acted as fiscal advisor, and Goodwin Procter LLP acted as lawful advisor, to Major of Intellect.

Even more Details
Even further information about the acquisition will be talked over on Black Knight’s forthcoming next quarter 2021 earnings call in August. The day and time of the earnings phone will be declared in mid-July.

About Black Knight
Black Knight, Inc. (NYSE:BKI) is an award-winning computer software, knowledge and analytics business that drives innovation in the property finance loan lending and servicing and true estate industries, as effectively as the capital and secondary markets. Organizations leverage our sturdy, built-in solutions throughout the complete homeownership everyday living cycle to aid keep existing customers, get new shoppers, mitigate chance and run additional properly.

Our consumers depend on our tested, thorough, scalable goods and our unwavering determination to offering outstanding customer support to realize their strategic ambitions and improved provide their consumers. For additional information on Black Knight, be sure to check out

Forward-Seeking Statements
This press release includes forward-searching statements that require a number of threats and uncertainties. Statements that are not historic facts, together with statements regarding expectations, hopes, intentions or strategies about the long term are ahead-on the lookout statements. Ahead-wanting statements are primarily based on Black Knight management’s beliefs, as effectively as assumptions built by, and information now available to, them. Mainly because these kinds of statements are based on expectations as to long run fiscal and running effects and are not statements of fact, precise outcomes may possibly differ materially from those projected. Black Knight undertakes no obligation to update any forward-wanting statements, no matter whether as a end result of new information, foreseeable future situations or normally. The pitfalls and uncertainties that forward-on the lookout statements are issue to include things like, but are not constrained to: pleasure of the disorders to closing the acquisition of Major of Head Networks, LLC and consummate the transaction, which includes the receipt of regulatory approvals improvements in general financial, business, regulatory and political situations, together with these ensuing from pandemics these kinds of as COVID-19, especially as they have an effect on foreclosures and the property finance loan market the outbreak of COVID-19 and actions to reduce its distribute, which includes the effect of governmental or voluntary steps these kinds of as small business shutdowns and remain-at-household orders safety breaches from our information and facts programs our potential to preserve and expand our associations with our shoppers modifications to the laws, guidelines and polices that have an affect on our and our clients’ corporations our ability to adapt our solutions to alterations in technologies or the market or obtain our advancement approaches our means to protect our proprietary software package and info legal rights the effect of any possible defects, enhancement delays, set up troubles or process failures on our business enterprise and standing challenges linked with the availability of knowledge the results of our existing leverage on our capacity to make acquisitions and commit in our business our ability to efficiently integrate strategic acquisitions pitfalls related with our financial investment in Dun & Bradstreet Holdings, Inc. and other challenges and uncertainties comprehensive in the “Assertion Relating to Ahead-On the lookout Details,” “Threat Aspects” and other sections of our Annual Report on Kind 10-K and other filings with the Securities and Exchange Commission.



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