Ideation – Where Business Ideas Come From

Ideation is the creative process of generating, developing, and communicating new business ideas. When we plan to launch a new business, we either leverage an existing concept or we develop our own unique idea. The same applies to growing an existing business. I have always struggled with determining which is […]

Adult Lifestyle Community – A Definition

Now that our aging population has visibly become a force to be reckoned with, many homebuilders are discovering mature adults to be a potent market. But often homebuilders tend to miss the market by focusing more on the home (which is after all what builders are selling), rather than the […]

Chiropractic Marketing Using Press Releases

Why use a Press Release For Your Chiropractic Practice The “why” of writing a press release is quite simple: A good press release will attract attention, increase your links on the internet which drive people to your site and ultimately result in getting new patients and more revenue. “What” is […]