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Toronto-based video platform Rumble sues Google, accusing tech giant of steering traffic to YouTube



text: Rumble sued Google LLC this week, accusing the search giant of unfairly favouring its YouTube video platform.


© Provided by Financial Post
Rumble sued Google LLC this week, accusing the search giant of unfairly favouring its YouTube video platform.

A Toronto-based video platform has joined governments and regulators in accusing one of the world’s largest technology companies of using its market power to improperly squeeze out competitors.

Rumble, which launched in 2013 with an emphasis on pet and baby videos but which has more recently courted conservatives angered by labelling and censoring of posts on other social media apps, sued Google LLC this week, accusing the search giant of unfairly favouring its YouTube video platform.

In the lawsuit, Rumble alleges Google engaged in practices including “rigging its search algorithms purposefully and unlawfully to always give preference to Google’s YouTube video-sharing platform over Rumble (and other platforms) in Google search results,” according to a document filed in the U.S. District Court for the Northern District of California.

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