judging

Focusing on innovation effectiveness, 2021 Effie Awards Greater China Round 1 judging for Business, Product, Service Innovation Specialty Category was successfully held!

HONG KONG, July 19, 2021 /PRNewswire/ — On July 13, the Round 1 judging for Effie Awards Greater China Business, Product, Service Innovation Specialty Category was successfully held. 11 judges from different brands, agencies and third-party platforms attended the online judging.

“Business, Product, Service Innovation” is a new strategic specialty category of Effie Awards in 2021, aiming to recognize innovation single marketing and business activities, or entire marketing programs. Any action or business idea regarding innovation for the product, service or business that has had an exceptionally positive impact on the market position of a business, product or service.

Before the judging, Alex Xu, President of Effie Greater China and Senior VP of Effie Worldwide, shared the strategic planning and competition process of Effie Awards. He said, “Effie Greater China has been actively embracing all types of innovative, hoping to identify effective entries in the market, provide