Promoting Studio on IRI Intelligence Suite Advances Marketing and advertising Efficiency and Media Optimization
Integrates unparalleled retailer transaction-degree data at the household stage with initial-, next- and other 3rd-celebration knowledge for large-effects activation, analytics and measurement
IRI®, the international leader in modern methods and companies for customer, retail and media organizations, is advancing advertising and marketing optimization abilities through the Advertising Studio on IRI Intelligence Suite™, a cloud-native remedy run by IRI Liquid Data™.
The Advertising Studio on IRI Intelligence Suite delivers the most personalized and granular insights at the UPC and basket degree, all inside a company’s individual four walls, to enable specialized, substantial-influence buyer insights and audience activations. The harmless ecosystem connects beforehand disparate datasets for the most entire insights:
IRI’s unparalleled serious-time, home-degree invest in knowledge at the UPC and basket stage from 117 million households
CPG maker or retailer’s proprietary knowledge from CRM devices, owned media channels and loyalty courses and
Other 2nd- and third-social gathering facts